CASE STUDY

Jrny Nrth

Jrny Nrth is an American lifestyle boutique located in the United States. They sell a wide-variety of consumer goods including coffee, spices and apparel. Last year they decided to introduce a skincare line and wanted to introduce a unique ingredient that would bring exceptional quality and skincare benefits to their eco-conscientious customers.

In a bold move that has captured the attention of beauty enthusiasts across the United States, Jrny Nrth’s mission was to introduce a unique skincare line featuring banana peels. This visionary endeavor is driven by Jrny Nrth’s commitment to innovation, sustainability, and the pursuit of products that truly resonate with their consumers.

The goal behind this venture is to revolutionize the skincare industry by harnessing the remarkable properties of banana peels, which have long been overlooked as a potential skincare ingredient. Banana peels are rich in vitamins, antioxidants, and natural oils that can nourish and rejuvenate the skin. Jrny Nrth aims to unlock the hidden potential of this organic resource, creating a skincare line that is not only effective but also environmentally responsible.

By bringing this unique skincare line to the United States, Jrny Nrth saught to provide their consumers with a natural and sustainable alternative to traditional skincare products aligning with their broader mission of promoting ethical and eco-conscious choices in the beauty and lifestyle industry.

In doing so, Jrny Nrth aspired to set a new standard for skincare, one that prioritizes both personal well-being and the planet’s health. Their journey to introduce banana peel-based skincare is a testament to their unwavering dedication to innovation, sustainability, and consumer satisfaction, marking a transformative chapter in the beauty industry’s evolution.

Jrny Nrth’s strategic choice of San Martin Corporation, Ecuador, as the supplier for their distinctive skincare line, centered around banana peels, is underpinned by a multitude of compelling reasons, notably including the region’s commitment to organic extraction methods.

1. Abundance of High-Quality Banana Resources: San Martin, Ecuador, is renowned for its abundant supply of high-quality bananas. The region’s optimal climate and fertile soil contribute to the production of bananas rich in nutritional content, making them an ideal choice for skincare ingredients, particularly when maintaining organic standards.

2. Sustainability and Eco-Friendly Practices: San Martin has made significant strides in promoting sustainable and eco-friendly agricultural practices. Jrny Nrth was particularly impressed by the region’s dedication to organic farming methods, which minimize environmental impact, aligning perfectly with their own sustainability mission of reducing waste in the skincare industry.

3. Community Engagement and Fair Trade: The company values ethical and fair-trade practices. San Martin’s banana industry places a strong emphasis on engaging with local communities and ensuring fair wages for workers. By partnering with suppliers in San Martin who maintain organic practices, Jrny Nrth actively supports these principles, enhancing the livelihoods of the local community while preserving the environment.

4. Proximity to Raw Materials: San Martin’s geographic proximity to banana plantations ensures a seamless and efficient supply chain. This reduces transportation costs, minimizes the carbon footprint associated with long-distance shipping, and allows Jrny Nrth to promptly access fresh, organically grown banana peels for their skincare products.

5. Quality Control and Expertise: The region boasts a wealth of expertise in organic banana cultivation and processing. Jrny Nrth can draw upon this knowledge base to ensure that only the highest quality organic banana peel extracts are used in their skincare formulations, offering customers the most effective and environmentally conscious products.

6. Supporting Sustainable Organic Agriculture: By choosing San Martin as their supplier, Jrny Nrth actively supports sustainable and organic agricultural practices in the region. This partnership not only ensures product quality and efficacy but also reflects their dedication to making environmentally conscious choices throughout their supply chain while maintaining stringent organic standards.

San Martin Corporation, in collaboration with Jrny Nrth, has achieved remarkable results by harnessing the unique properties of banana peel extracts to create a range of four exceptional skincare products: Facial Cream, Body Butter, Body Lotion, and a Great Smelling Exfoliating Bath Bar. These products have not only elevated the skincare industry but also contributed to sustainable and organic beauty practices.

1. Facial Cream: San Martin Corporation’s Facial Cream is a luxurious blend of organic banana peel extracts and nourishing ingredients. This cream is designed to hydrate and rejuvenate the skin, leaving it feeling soft, supple, and radiant. The natural antioxidants found in banana peels help combat signs of aging, making it an ideal addition to daily skincare routines. Users benefit from a smoother, more youthful complexion, all while supporting sustainable and organic agriculture.

2. Body Butter: The Body Butter from San Martin Corporation is a rich and indulgent formulation. It combines the moisturizing power of banana peel extracts with organic shea butter and essential oils. This body butter deeply hydrates and revitalizes the skin, making it perfect for dry and sensitive areas. Its organic ingredients ensure that users experience the ultimate pampering without compromising on eco-friendly and organic skincare.

3. Body Lotion: San Martin Corporation’s Body Lotion is a lightweight, fast-absorbing solution for everyday hydration. Infused with organic banana peel extracts, it provides a gentle yet effective moisturizing experience. The lotion leaves the skin feeling smooth and refreshed. Notably, the organic approach ensures that users are treating their skin with the utmost care while promoting sustainable and ethical practices.

4. Exfoliating Bath Bar: This exfoliating bath bar is a standout product from San Martin Corporation. Enriched with natural banana peel granules, it provides a gentle exfoliation that removes dead skin cells and promotes a healthy glow. Its enticing fragrance elevates the bathing experience. The use of organic banana peel granules embodies the brand’s commitment to eco-conscious, sustainable beauty, making it a guilt-free indulgence.

San Martin Corporation’s results in the creation of these four unique skincare products have been transformative for the Jrny Nrth and the beauty industry as a whole.